UPDATE – Britain’s Advertising Standards Authority has said it has no plans to change the way it views user generated comments on social networks following the decision by the Advertising Standards Bureau in Australia (see comment below).
TUESDAY - A very significant ruling has been made by Australia’s advertising watchdog that effectively says that Facebook is an advertising medium and that as a consequence brands must vet the comments and posts of users appearing on their pages.
Brands that have previously had a light touch to vetting user comments could not be forced to be far more vigilante and ensure that sexist, racist or factually inaccurate posts are not made.
It could also prove to be a costly ruling for Australian brands using social media who might now have to closely monitor all user generated content. Read More