Bolt Claims Twitter Gold [infographic]

Usain Bolt’s victory in Sunday night’s 100 meter final saw twitter reaction peak 33 seconds after his lightening 9.63 second Olympic victory with 2,360 tweets per second.

Tweets per minute peaked at 105,000 – four times the peak level witnessed during the opening ceremony according to Starcom MediaVest Group’s analysis using EchoScreen.

Bolt was the clear number one on Twitter as well as in the final itself, generating over 1.5 million tweets on Sunday evening versus 320,000 for Silver medalist Yohan Blake.

TeamGB’s extraordinary weekend was cheered all the way – on super Saturday alone the home team generated over 1.3m twitter name checks.

Jessica Ennis was the winner of all GB athletes on super Saturday with 293,000 tweets, but over the whole weekend it was Andy Murray who came out top with 829,000 compared to Ennis in second place with 346,000.

Scott Thompson is digital research manager at Starcom MediaVest Group