As this is the first social media Olympics, it’s understandable that everyone has gone slightly mad with the #London2012 hashtag and the lucky ones with golden tickets to Olympic events are bragging on Facebook. Read More
Daily Archives: 3 August, 2012
Those who understand how to navigate the digital environment possess great power – but knowing how to harness that power is another skill in itself. Recently, Shell felt the full force of social media, when Greenpeace, together with The Yes Men Group, mounted a plan of attack.
It all started with a hoax video appearing to show a party held by Shell to celebrate the launch of its Arctic drilling programme during which a derrick-shaped drinks dispenser suffered an ‘oil spill’, spraying the crowd with disgusting black liquid. The central feature of the campaign was a fake Shell website, featuring an open competition for the best advert. Read More
Earlier this week we looked at the new socially integrated apps both candidates had launched on The Wall, and from now on we will be regularly covering the online developments in the campaign.
Twitter have launched the Twitter Political Index. The data will monitor the sentiment of conversation around the two Presidential candidates, and be compared to traditional polling data. Read More
He talks about the London Olympics Opening Ceremony, and the wonderful starring role he had, web freedom and censorship, access to the web and the issues around paying for content, among many other things. Read More