The National Readership Survey has developed a series of infographics, the first of which we have here, detailing the readership of newspapers and magazines on tablets and e-readers.

It is no secret that these platforms are developing at an incredibly fast rate, and that media brands are increasingly being consumed on these digital devices.  In fact, over the last year, readership on tablets and e-readers has doubled. 

However, what we need to remember, the NRS tells us, is that however ubiquitous these devices appear to be in London – you cannot help but spot every kind of device if you commute on the tube – multi-digital platform ownership is still relatively low nationwide, with just 1.4 per cent of the population owning both a tablet and an e-reader.