Engine's WCRS has won the pan-European ad account for Betfair, after a four-way pitch involving WCRS, Bartle Bogle Hegarty and M&C Saatchi. […]

Cheil Worldwide has hired WPP's Chris Chalk to run its European operations as president and chief strategy officer, as part of its ongoing efforts to boost its senior management team. […]

TV ads with augmented reality technology like Blippar can bring disjointed viewers in a family together, according to Jide Sobo, MEC's head of mobile. […]

Leagas Delaney, the independent London-based agency, has hired the Irish creative duo David Fitzsimons and Peter Crothers as copywriters. […]

Sudocrem, the nappy rash cream brand, has appointed independent advertising agency The Minimart to its £3m UK ad account as it looks to expand the brand. […]

For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency.  And, for the savviest of social marketers, generating sales as well. Read more » […]

Bricks and motor retail business is under huge pressure and technology sometimes seems to be its enemy. But in fact technology could be offline retail’s saviour. A challenge is to know what technology to invest in when it everything changes so fast. In such circumstances, it is a great help to root oneself in the way consumers make decisions and consider how […]

Can Yahoo get its “cool back”? As that is what it is trying to do according to CFO Ken Goldman and one of the ways it might try and achieve that is to buy Tumblr. Read more » […]

The marketing world is a very different place from what it was fifteen, ten or even five years ago. The impact of technology on how marketers approach and engage audiences is something that is still in a major state of flux and, with the current speed of technological development, this isn’t likely to change soon. But this is familiar ground. Read more » […]

We’ve heard this before: we need to get serious about mobile as game-changer, especially in retail. And, yes, we’ve heard it because it’s impossible to ignore. The rapid developments are particularly acute in the UK. We love our smartphones: the average UK mobile connection used 424 megabytes of data per month, ahead of Japan (392 megabytes) and the US (319 […]

Yahoo! will integrate Twitter into its news frontpage, continuing its battle to be relevant in the social age. Certain tweets will now be included amongst the aggregated news headlines, although it’s not yet clear how they will be selected. Read more » […]

It’s been a good few days for YouTube sensations. After Commander Hadfield was a Space Oddity, the latest thing to go viral across the web is a video of Abercrombie and Fitch clothing being given to homeless people in the US. Read more » […]

Tesco’s UK Twitter feed is the best in the world for social customer care, according to a survey by social analytics expert Socialbakers. The company found that despite having almost 80,000 followers, @UKTesco answers 65% of user questions in an average of 81 minutes in its survey for Q1. Read more » […]

Nice idea here from the Guardian to celebrate reaching the Twitter  milestone of one million followers. To mark the occasion it wants to find out more about its followers and where they are tweeting from. Read more » […]

Like many of the digital folk reading this, I read a lot of blogs, books and pretty much anything that piques my interest. Hell, I’ve even been known to drop into the occasional Google+ Hangout. Doing the rounds, there is a common theme on approaches to content marketing. Read more » […]