Experiential or engagement marketing attempts to connect more strongly consumers with brands by “engaging” them in a dialogue and two-way, cooperative interaction. In today’s world CMOs are focused more than ever on returns on investment. This is putting pressure on Event & Exhibition organisers to deliver more value.

Golf Live (the worlds leading interactive Golf Event) & Ipsos pushed the boundaries of mobile technology, experimenting with key exhibitors and sponsors. What we found could be revolutionary…. Read More »

Since the internet boom was followed quickly by the rise of social media, we have become used to a way of life played out openly on a global stage. As individuals increasingly choose to tell Facebook rather than a therapist, businesses have been falling over themselves to demonstrate personality and in turn to take advantage of this new open forum, by and large for financial gain. Customer interaction is invaluable for building brand awareness and loyalty. But openness brings inevitable risk and companies need to adapt to survive in this new and unforgiving landscape. Read More »

There is no helping some people. It is being reporting this morning that a 17-year-old has been arrested in Weymouth after malicious tweets were sent to Olympic diver Tom Daley following his disappointment yesterday in the Olympic synchronous diving competition.

Dorset Police said that a teenager was held at a guesthouse after 18-year-old Daley received the messages on social networking site Twitter. Read More »