Twitter Olympics: Team USA takes Gold, Team GB takes Silver and Jamaica Bronze
Team GB is currently in second place with more than 180,000 Tweets sent in support of the host nation’s athletes. Jamaica is hot on the heels of Team GB. China, Canada and Brazil just miss out on the weekend’s Twitter medals.
Silver medallist Lizzie Armistead is the most tweeted about GB competitor following her victory in the women’s road race that opened Team GB’s medal tally in dramatic fashion.
Armistead received over five times the number of tweets than second place Cavendish who suffered disappointment in the men’s road race a day earlier.
Starcom Mediavest Group’s analysis using their ECHOscreen research tool also revealed an overwhelming positive reaction to the Opening Ceremony on Twitter with five times more mentions of people being #proud than #bored.
ECHOscreen shows key Twitter spikes during the ceremony were for the Queen and James Bond, Mr Bean, Lighting of the Cauldron, Tim Berners Lee and Dizzee Rascal.
Overall Mr Bean got the most number of mentions during the ceremony. Twitter was fascinated by the announcements made first in French then English. The quirky NHS segment beat David Beckham’s powerboat performance in Twitter reaction.
An average of 23 million viewers tuned into the ceremony, making it the highest sport TV audience since England’s defeat to Argentina in the 1998 World Cup.
TV viewing peaked at almost 27 million when Rowan Atkinson made a cameo performance playing Chariots of Fire with the London Symphony Orchestra.
Scott Thompson is digital research manager at Starcom MediaVest Group.