Daily Mail & General Trust has today confirmed Mail Online is now a profitable business on a “run rate basis”, and posted a 3% lift in group revenue to £509 million in the second quarter.
The news comes just as the concept of paywalls, or more specifically metered access, was starting to gain traction as the most likely model for newspaper websites in the future.
The success of Mail Online’s lean digital operation, based primarily in the UK and US, could yet prove to be an industry inflection point.
In the UK, Mail Online consists of a commercial team of 32 and an editorial team of nearly 40, they are supplemented by a growing team of 40 in the US.
Going forward, further geographical expansion is rumoured to be on the cards, with offices in Toronto, Delhi and Sydney mooted. The lions share of Mail Online’s revenue currently comes from within the UK. Within the next three years, it is hoped reveunue will better reflect the site’s international scope through growth to be primarily driven by non UK revenues.