Barclaycard has launched a live digital campaign with Dare, featuring internet stars including Brett Domino Trio creating personalised songs for tweeters, such as Derren Brown, to promote its Bespoke Offers. […]

Helen Weisinger, the group chief marketing officer at EDC, is to leave the business at the end of May, as the responsibility for new business and marketing falls back to the group's individual agencies. […]

Santander, the UK retail and corporate bank, has called a review of its £27 million media planning and buying account, currently held by Carat. […]

John Lewis has appointed Proximity to work on its customer relationship management campaigns, after a pitch. […]

Canon's 'Power to Your Next Step' campaign launches today and will air 213 times on UK TV screens throughout the day. […]

Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world. Read more » […]

It has been just over a year this week since Facebook’s IPO and this infographic takes a timely look back at some of the milestones that the social network has racked up along the way. Read more » […]

On the same day Yahoo confirmed its acquisition of Tumblr, and promised not to “screw it up”, it announced an over haul of Flickr the photo sharing service it screwed up over a number of years. Read more » […]

I’m sure you’ve all seen a Vine, the six second looping images have been widely embraced by brands across social media. Some have got it completely right with well thought out directed mini movies whilst others just post content and hope for the best. A potential use for Vine, which has gone mostly unnoticed so far, is it’s potential use in Citizen Journalis […]

Pinterest is getting closer to big brands as it announces three new types of pin that will highlight major US retailers. It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or […]

Despite predictions of the demise of email, figures from the Radicati Group show that there were around 2.1 billion emails users in 2012, with the number set to grow beyond 2.8 billion in the next four years. Read more » […]

Parks Associates recently forecast that by the end of 2013, connected TVs will be present in 32 per cent of all Western European homes. By 2016 this is expected to have risen to 54 per cent – and when you consider how “new” this technology is, such adoption rates really should make industries such as advertising stand up and take notice. Read more » […]

In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms. Read more » […]

UPDATE: Yahoo has officially confirmed its acquisition of Tumblr. In a blog post, Yahoo CEO, Marissa Mayer, reassured Tumblr users as she promised Yahoo would try “not to screw it up”. Read more » […]

For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency.  And, for the savviest of social marketers, generating sales as well. Read more » […]