From the 18th-20th May the worlds leading interactive golf event Golf Live was at the London Club. We partnered with Golf Live to develop an App that will be game changing for event organisers, marketers, exhibitors, sponsors, visitors and researchers.  Together Ipsos & Golf Live pushed the boundaries of mobile technology and boldly went where no one has gone before….

The event features star players and celebrities. The world’s leading golf brands attend to showcase new products and engage with consumers. On average over 10,000 visitors attend each year over 3 days. This year’s star guest was 9 times major champion Gary Player.

The purpose of the App was to go way beyond what existing event apps provide: Read More »

We reported a little while a go that Twitter was the most popular social network among FTSE 100 companies. That is echoed here with Burson-Marsteller’s latest social media check-up.

Top line facts detailed below show that as many 82% of Fortune Global 100 companies have at least one Twitter account and that it leads the way for businesses when it comes to customer engagement, which the report says is increasingly becoming second nature to many companies.

This is borne out by the fact that firms now have more and more accounts, across the different social platforms, than ever before allowing them to  speak to different audiences and geographies. Read More »

Following the appointment of Marissa Mayer to run the moribund Yahoo there has been lots of speculation about what she can achieve at a company that has failed to innovate in recent years, wasted opportunities, and watched like a bystander as the biggest trends in digital passed it by.

Mayer’s job is to turn Yahoo around, but can she do it? Can she be the chief executive to succeed after four  CEOs have been and gone in the last five years. Most recently with the best to forget episode of Scott Thompson’s short-lived stint as boss.

As this piece from the New Yorker points out turning around tech firms is a tough job. The list of failures is long. Silicon Graphics, Excite (and all those other dotcom search engines), Digg, Bebo and MySpace. Add RIM to that list and Nokia — like Yahoo another one time leader. Read More »

There are some quirky Twitter feeds out there brightening up our Twitter streams that as well as being informative are also just a little bit off beat. More indie than corporate, more stand-up than variety show.

Last year, for instance, there was a lot of talk about the official Betfair Poker Twitter feed that was offering a surreal picture of life in the Betfair Poker office with some curious philosophies thrown in.

In a similarly entertaining vein is bookseller Waterstones and the feed from its Oxford Circus store, which offers an amusing geek filled stream of tweets with a character all of there own that come in stark contrast to the bookstore’s official Twitter feed.  Read More »