Interesting research here from lekiosk, the French tablet and smartphone platform for reading magazines that launches in the UK this week and is aiming to be the Netflix/Spotify for magazines.
Conducted by YouGov the consumer research reveals that 1 in 20 Brits are already consuming magazine media via tablet computers, but that the idea of doing so appeals to as much as 36% of UK consumers. Read More
It is turning into a a difficult couple of days for Facebook. On the back of a report by Capstone analyst Rory Maher, their share price has dropped below the $30 a share mark that they have been recently trading at to close at $28.09 yesterday. At one point it was as low as $27.45 — more than $10 off of its IPO price.
The drop had a knock on price on closely linked gaming company Zynga, whose stock closed at a $4.58, showing that they need to develop beyond being ‘The Facebook Game Company”. Read More
I can almost guarantee, depending on sector and other broadcast factors, that right now anywhere between 10% – 30% of email subscribers are opening their messages on mobile devices such as iPhones, iPads and Androids.
This stat alone should prompt marketers into thinking about making sure their emails are displaying correctly and effectively on smaller screen sizes. Fortunately this is where mobile optimisation and responsive design come in. Read More
Research being reported by RWW that suggests people are more likely to question the credibility of news if they read it on Twitter compared to seeing it on a news website or a blog — even when the news originates from the same source.
The results are surprising and the researchers appear to be struggling to sufficiently explain it. Personally it makes little difference to me where I’ve read news be it on Twitter or a website.
It doesn’t come down to where I’m reading it, but rather who is reporting it. It is the source of the news that’s being reported and not the platform it is reported on.
More changes at Twitter. Yesterday a new version of Twitter for BlackBerry with changes including when you expand a Tweet to see the details view you can see images from pic.twitter.com in full resolution and RIM maps for geolocated Tweets. Twitter has also made it easier to see how a single Tweet fits into a broader conversation from the details view with previous Tweets and replies. Read More
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