Have you heard some of those experts witter on about social media and been under the strongest of impressions that really they don’t know what they are talking about?

Head of brand Siobhan Sharpe, aka Jessica Hynes from the BBC’s Twenty Twelve comedy, who heads up the Olympic Account at PR company Perfect Curve gives a perfect illustration of that phenomenon here as she talks about the future of social media.

In case you were wondering it’s the past. Going backwards, or regressive media is the new thing, which means we’ll all be on Myspace anytime soon.