Headstream’s recent Social Brands 100 study highlighted the brands that have successfully become part of the ‘people’s media’. We’ve looked behind five brands that made the cut.
Whatever the size or complexity of a brand, no matter what its business model may be, a core marketing challenge remains how to use social in a compelling and authentic way.
Against such a constantly evolving terrain, though, how can brands know if their social media efforts are being effective? To that end, social brand agency Headstream set out to create a benchmark of social performance, and highlighted 100 companies that met its criteria Read More