Tribal DDB scores with its Instagram only agency

We wrote back in May about how digital agency Tribal DDB Israel was launching on Instagram….and only on Instagram.

They’ve taken that a bit further now and are using hashtags to let people view their office, work and agency culture.

The Tribal DDB Officegram is available to those anyone downloads the Instagram app and locate TribalDDB_Israel.

It then encourages users to navigate site content with hashtags such as #workers, #clients, and #office life.

According to the promotional video the campaign has resulted in 67,100 Google results in 18 days, coverage from global business sites including the WSJ, $4000 earned media, hundreds of tweets and 300 new friends.

Not bad for zero media budget.