Daily Archives: 9 July, 2012

Five of the best online ads of June: British Airways, Mattessons, Mini, Young Director Awards and Nike

British Airways ‘Olympics’ by BBH

With the Olympics drawing ever closer, British Airways has launched a controversial new television advert, encouraging Britons to stay at home this summerThe advert shows a Boeing 777 taxiing from Heathrow through the streets of London, past all the tourist hotspots, to the Olympic stadium in east London. The advert ends with the slogan “Don’t fly, support Team GB” – which all the other airlines are no doubt delighted about! Read More »

The Guardian can not see past the old digital fable that ‘if you build it, they will come’

For those that haven’t read it, may I commend the GQ piece on The Guardian to the house.

It is a worthy read and presents the same, anxious undercurrents that Peter Wilby’s recent piece in the New Statesman did; the doubters, in short, are afoot.

People, like me, whose natural habitat is such an institution and yet who fear for its future; who wonder out loud whether the path The Guardian are on really is the one to digital redemption; whether that away lies real danger. Read More »

Adidas makes a grab for Twitter followers as it offers Andy Murray’s Wimbledon shirt

Adidas UK is making a grab for more Twitter followers on the back of Andy Murray’s Wimbledon final appearance.

Adidas, which is Murray’s shirt sponsor, plans to give the shirt to a lucky follower later today.

It is asking people to follow and retweet its tweet and says it will pick a winner of the shirt at 1pm. Read More »

Twitter makes search simple as it unveils much needed changes

Twitter said on Friday that it was set to change forever and has now unveiled its changes with the introduction of search autocomplete and “People you follow” search results to twitter.com.

It is maybe not as much as some hoped, but it is a welcome improvement to what has often been a patchy Twitter search service.

How often have you been searching for a topic or a person on Twitter but not quite got the handle or hashtag right? Twitter is now taking a guess at what you really mean in the same way that Google does with web searches. Read More »