We’ve written about the rise of fake Twitter followers a few times here before. Last year, for instance, when questions were raised about then Republican presidential candidate Newt Gingrich’s million plus follower count.  Some thought he had bought them, a claim that was denied. We looked at the ways people acquired these followers here.

What has become very clear about buying followers is that anyone doing a check up on who your thousands of followers actually are will soon discover that you are a phony, was how Lisa Devaney put it.

That doesn’t, however, seemed to have stopped people engaging in the practice including it seems former Conservative parliamentary candidate Mark Clarke.

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South-by-South West, held in Austin, Texas, has become an annual tech pilgrimage. Major social networks like Twitter and Foursquare have famously launched there.

Now though, London is fighting back.

Tuesday saw the inaugural South-by-South East London. It was rather smaller scale than its US equivalent, held above The Thirsty Bear pub in Southwark, but what it lacked in size it made up for in energy and expertise. Read More »

With the recent Panda and Penguin updates it’s evident that Google is perfecting the all-mighty algorithm against the heavy influx of ever-changing SEO tactics that are being executed by brands all over the globe.

These changes aim to make the algorithm more efficient in detecting organic links as opposed to those created solely for the purpose of search rankings, but more importantly it is yet another sign that the way Google orders the digital landscape of the World Wide Web may be up for some significant alterations. Read More »

Google released some interesting figures about Google+ at their I/O developers’ conference, but how seriously should we be taking the platform?

Already search results are changing thanks to Google+ and many are predicting that the social network will eventually have a huge impact on your search campaigns, including click through rates, quality score and general SEO. We’ve been looking into the platform and attended a Google Social last night about the platform. Read More »