How much time do you spend on Foursquare? Personally, I have virtually abandoned it having been, ahem, something of a light user in the first place.

I just don’t hear many people talking about it or using it and get the strongest impression that it is slipping off of the marketing radar. My suspicions were further confirmed in the recent Social Brands 100 report.

It showed a reported 4% drop in the use of Foursquare since 2011, indicating that use of geo-location platforms are losing ground. Read More »

Labour Party activists in Manchester have come together to launch a social network, which is built around Twitter and that allows supporters to connect online, register their skills, and where others can ask for help.

Called Labour Exchange it uses social media to bring supporters and party members together and it nicely slots another piece of the modern campaigning jigsaw into place.

What it also does is recognise that the greatest asset of any organisation or party is its people and has worked out a way of doing something about that. Read More »

News that Time Magazine recently held its first Google + Hangout is a reminder, if any were needed, that news-gathering and publishing now involves far more than text, images and broadcast footage.

The growing penetration of digital media into newsrooms and editors’ offices around the world is a trend we’ve been tracking since 2008 and last week we launched our fifth annual Oriella Digital Journalism Study. Read More »

With the evolution of technology, communications are changing dimensions too. For example your grandparents would have used the telephone, mum and dad used email and today’s era uses social media to meet their communication needs.

Businesses have upgraded their communications models based on their clients’ needs.

There are various benefits of using social media to control your service help desk communications.  Social media provides a unified platform for free exchange of thoughts, discussions and problem solving. Read More »