Euro 2012 final sets new Twitter record as 16.5 million tweet about the final
UEFA has released some statistics following the Euro 2012 Final which saw the game breaking Twitter’s record for Tweets per second around a sporting event with 15,358 TPS as Juan Mata García (@juanmata10) scored.
Fernando Torres was the most popular player on Twitter as measured by the UEFA.com Player Broswer, with the #Torres hashtag attracting over 18,000 tweets, about 300 more than second-placed #Balotelli.
Overall there were 16.5 million tweets about Euro 2012 final compared to in the 15 million plus who viewed it in the UK across the BBC and ITV.
The Euro 2012 final beat the record set in April by the Chelsea v Barcelona Champions League semi final.
Twitter has created a visual summary of #Euro2012 in order to understand how people followed the tournament on Twitter:
The data above visualisation shows how often people mentioned Europe’s top 16 national teams from the group stages through the final between Spain and Italy. You can see the how the tournament was visualised:
You can see how often all of the teams were mentioned throughout the tournament and look at how mentions compare for competitors for each match. These different perspectives should give you a strong sense of how people reacted during the matches on Twitter. Look, for example, at the big spikes in Tweets that tend to occur during goals.
Research by SocialEyez looking at comments on Twitter with the following Hashtags “euro2012”, “euro12” and “#يورو_2012” between 30th June and 1st July 2012 found that on on both days Spain received a higher amount of positive mentions than Italy.
Before the start of the game, Italy received more buzz and a higher number of positive comments in English, however Arabic tweets continuously favored the Spanish team.
It found that English and Arabic tweets included quotes about the players, their family members, well wishes and predictions. Italian supporters cheered their team by using comparisons such as “Why buy a Zara item if you can go to Armani”.
English tweets favoured the Italian midfielder Andrea Pirlo before the start of the game, but as the game developed and the Italian floundered jokes started to spread on Twitter particularly targeting the Italian player, and frequent naked torso fan, Mario Balotelli. The striker received the highest amount of mentions which reflected his performance during the semi final against Germany and comments directed at Shakira’s boyfriend Gerard Pique.