The WSJ is reporting that General Motors and Facebook are holding talks about the automotive firm returning to the social network as a paid advertiser.

The news comes almost two months after GM dramatically announced it was to cease advertising on the site in a embarrassing blow to Facebook in the run  up to its IPO.

It sparked a flurry of stories where marketers voiced their doubts about the value of advertising on Facebook. The initial row was reported to be over Facebook rebuffing GM’s request for bigger and higher-impact ads. Read More »

The return of Harvey the Thinkbox dog, it’s not quite as winning as the first time we saw him but his reminder of the great times he had with Rabbit still carries the message that nothing is quite as evocative as TV advertising in all its forms. Something we agree with at VINDICO as we see a great response to innovative VOD advertising. Read More »

Your emails may be full of fab content, but it don’t mean a thing if your subject line ain’t got that zing.

Here are seven tips for strong, engaging subject lines that encourage people to open your emails and help you be more successful when it comes to email marketing.

As despite the rise of social media email marketing remains a powerful tool in any marketers arsenal:

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Valued at more than $1bn in the USand still growing, according to Comscore figures from March, at a rate of 145% since the start of 2012, it’s easy to see why marketers are seeking to capitalise on a new social sharing channel such as Pinterest.

This adoption is even visible from looking at how the site has grown in the UK – its user base more split evenly between male and female; its content much more based on sharing venture capital, blogging resources and, tellingly, web stats, than the female oriented crafts, gifts, hobbies and leisure pins commonly displayed in the US.

Add to this Instagram’s $1bn acquisition by Facebook and we can identify a new and booming visual economy, which will be driven onward by brands looking to engage with consumers and their passions. Read More »

UEFA has released some statistics following the Euro 2012 Final which saw the game breaking Twitter’s record for Tweets per second around a sporting event with 15,358 TPS as Juan Mata García (@juanmata10) scored.

Fernando Torres was the most popular player on Twitter as measured by the UEFA.com Player Broswer, with the #Torres hashtag attracting over 18,000 tweets, about 300 more than second-placed #Balotelli.

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Twitter has issued its first transparency report card that shines a light on how often it has been asked by governments and their agencies to delete tweets and hand over user account information.

No surprise, that with the biggest user base and largest number of Twitter users, the US has topped the table for requests for user information.

Overall Twitter received 849 requests for information about user accounts, from 23 countries, and nearly 80% of those requests came from US authorities. Read More »