Experiential or engagement marketing attempts to connect more strongly consumers with brands by “engaging” them in a dialogue and two-way, cooperative interaction. In today’s world CMOs are focused more than ever on returns on investment. This is putting pressure on Event & Exhibition organisers to deliver more value.
Golf Live (the worlds leading interactive Golf Event) & Ipsos pushed the boundaries of mobile technology, experimenting with key exhibitors and sponsors. What we found could be revolutionary…. Read More