Interesting study from Buddy Media looking at what and when makes for the best tweet for brands.

It looked at user engagement from more than 320 Twitter handles of the world’s biggest brands looking at how successful they were in terms of getting replies, getting retweets and engagement rate, which it defined as a combination of  @replies and retweets based on the number of followers.

The report showed Twitter engagement rates for brands are 17% higher on Saturday and Sunday compared to weekdays, but only 19% of brand tweets are published on weekends.

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Marketers love Facebook and know that they have to be there, but unfortunately for Facebook some also seem to have concluded that advertising on the social network isn’t anywhere near as necessary, according to a new survey.

This sounds like bad news for Facebook and echoes what General Motors said back in May when it said it would invest in content, but was cutting its ad budget.

At the root of that row between General Motors Global CMO Joel Ewanick, as well as other marketers, and Facebook was that the automotive firm wanted bigger and more impact ad units than the current offering. Facebook, however, was not prepared to go down that route. Read More »

Interesting long piece on Intelligent Life talking to Guardian editor, Alan Rusbridger, who pushes his case for keeping paywalls out.

His comments appear in the same piece as another Guardian journalist, this time phoning hacking reporter Nick Davies, gives a much gloomier take on the digital future.

I wrote earlier this week on speculation that the Guardian was planning to ditch print for digital future sooner rather than later and, quoted back in March at the Guardian Open Weekend,  Davies is extremely blunt about the future of newspapers on the web:

“In 20 years’ time there won’t be any newspapers left to do this. All these millions of hits won’t pay our salaries. The internet is killing journalism,” Davies said. Read More »