Would you like to be Twitter rich? You would probably rather be rich, but if you can’t get $1m how about a million followers?

Two creatives from the Richmond Virginia-based ad agency, the Martin Agency, have come up with a way to make that happen for one lucky person and there doesn’t appear to be any catch. Read More »

There’s definitely a lot for brands to get excited about when it comes to user-generated curation (UGC) for the good of marketing. Content marketing has become the ultimate buzzword but there is rationale behind this. It is helping to build brand affinity through a content value exchange, and luckily it’s right up consumers’ streets too.

Brands need to start finding ways to work with UGC websites because it can pay dividends in high visitor engagement levels, the Facebook connection, and monetization. Of course, everyone knows about Pinterest but there are other websites, like Wanderfly for travel enthusiasts, which are growing in popularity due to their highly social nature. Read More »

In the wake of the high profile media revelations about Bell Pottinger and Portland editing clients’ pages, which led to stories about the use of “dark arts on Wikipedia, where PR professionals manipulate Wikipedia entries to favour an organisation or an individual, industry PR body the CIPR has called for all members to stop editing clients’ Wikipedia pages.

It has issued a comprehensive guide to for PR agencies advising them how to act when it comes to Wikipedia. Read More »