There’s definitely a lot for brands to get excited about when it comes to user-generated curation (UGC) for the good of marketing. Content marketing has become the ultimate buzzword but there is rationale behind this. It is helping to build brand affinity through a content value exchange, and luckily it’s right up consumers’ streets too.
Brands need to start finding ways to work with UGC websites because it can pay dividends in high visitor engagement levels, the Facebook connection, and monetization. Of course, everyone knows about Pinterest but there are other websites, like Wanderfly for travel enthusiasts, which are growing in popularity due to their highly social nature. Read More