What with The Queen’s Jubilee celebrations now complete, and less than 40 days [HD1] until the start of the London 2012 Olympic and Paralympic Games, eyes are very much on our great capital city. London tourism will benefit hugely from this interest and the Government’s own national tourism agency VisitBritain has invested huge amounts of money to market the UK as a leading holiday destination.
Are individual London-based tourism attractions, themselves, taking advantage of this unique moment in Britain’s history? Do famous museums, theatres and other sightseeing attractions have an established social media strategy in place? Are tourist destinations attracting an on-going dialogue with growing domestic and international audiences? Have social media communication efforts gone beyond just Facebook and Twitter? We decided to find out, to put London’s own social media under the microscope whilst London itself has the eyes of the world upon it. Read More