Tory MP Louise Mensch launches social platform for US elections
Louise Mensch, the Conservative MP and chick lit author, is widening her foray into social media with the launch of a social platform designed to curate the conversation around political conversation.
The site called Menshn.com (geddit?) launches today, but is currently on available in the US.
Its launch comes on the heels of the run ins that the MP has had with online trolls who have targeted Mensch and her family.
The attacks by internet trolls resulted in a recent court case and suspended prison sentence for sixty year old Frank Zimmerman who labelled here the “slut of Twitter”.
Mencsh, who has almost 60,000 followers, is launching the new venture with Luke Bozier, Labour’s former e-campaigns manager, whodefected to the Tories in January.
It is initially only available in the US to capitalise on the US presidential election. No indication if there are plans for a UK version.
Techcrunch has more on the story and says that part of what Menshn.com is trying to do is avoid the problems often associated with following conversations no social media where comments that only have a hashtag to distinguish them can quickly get lost under the weight of volume.
“Menshn is going to be initially aimed at the massive topic of conversation around the US elections.
“I had a brainwave over Christmas about Twitter hashtags and the frustration of following one topic, especially in politics,” Mensch told me in an exclusive interview.
“Then I got my husband on Twitter [Peter Mensch is the manager of heavy metal band Metallica, among others] and although he liked following people in the music industry and what they had to say, he hated the mundane tweets about people having breakfast. He wanted something on topic,” according to Techcrunch.
Some of Mensch’s online problems stemmed for her call after the 2011 riots in London and other