Philip Thomas, chief executive of Cannes Lions, said: “Since inventing Twitter in 2006, Jack Dorsey has, in an incredibly short space of time, brought to the world an entirely new way for people to communicate, share ideas, and learn new things. Read More »
Tony Nicklinson used to travel the world. Then, on a business trip in 2005 he suffered a devastating stroke that stopped any movement in his body, but left his perfectly mind in tact.
This condition is called locked in syndrome – a patient is locked into their body.
Tony’s story will be broadcast on Channel 4 Dispatches tonight. The TV report comes the day before he goes to the High Court to allow someone to end his life.
At 6.31 last Wednesday morning, Tony became the first ever sufferer of Locked in Syndrome to send a Tweet and he has since sent a number of tweet, but this is his first:
Hello world. I am tony nicklinson, I have locked-in syndrome and this is my first ever tweet. #tony
Tony is now confined to a single room in his family home and requires round the clock care. He has described his house as a ‘prison’. He is only able to communicate via a computer, and it was that Twitter allowed him for the first time to communicate to the outside world since his stroke.
The moving story has prompted quite a response online. Tony quickly picked up 1,500 Twitter followers with hundreds of people leaving him positive comments and retweets. After Conservative MP Louise Mensch rightly highlighted the issue of trolling recently, it is nice to see examples of online kindness, and support being given the social space.
Tony now has over 7,300 followers and plans to tweet daily, including tweeting live during the broadcast of the Channel 4 Dispatches programme tonight. This is all done by using a computer that follows his eye movements, and software converts his eye movement into the letters of the alphabet and in turn into words and speech.
Ultimately Tony wants to raise a legal issue though. He wishes to be able to die, without any member of his loved words being convicted of murder for facilitating this. His legal team they are not trying to bring in a euthanasia law, but fundamentally challenge the law of murder, as they believe they can prove that helping Tony to die is a necessity (one of two exceptions to murder.) As well as being an extraordinary breakthrough in medical technology, using social media means that this controversial and highly emotive issue will be brought to a lot more people, and debated in a very public forum.
Jo Hagger, the European vice-president of marketing at SapientNitro, is joining headhunting firm The Lighthouse Company as the head of technology and content search. […]
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”. Read more » […]
David Levin, who is the voice of the Dolphin Pub on Twitter, is one of a small group of individuals who are turning Twitter into a career by professionally tweeting on behalf of brands. Read more » […]
Video marketing for businesses can be a tough game to play. The video landscape is full of funny pranks and comedy acts, so finding an area to put your real content where it will be viewed is difficult. Many businesses are attracted to YouTube, as they boast six billion hours of video viewed. So, they figure, hey why can’t I get some of those hours. The […]
Twitter is targeting TV advertisers with a new system that will identify people who are tweeting about a brand’s ads. Called TV ad targeting on Twitter, and developed followings its acquisition of social TV analytics firm Bluefin Labs, it is designed to help marketers extend and enhance their TV ad campaigns. Read more » […]
According to a recent global survey by eMarketer, 2012 saw B2C ecommerce sales in the Asia-Pacific region grow more than 33% to $332.46 billion. The same report predicts that this year, the region will see another sharp hike with sales increasing by more than 30% to over $433 billion—accounting for over one-third of all global B2C ecommerce sales. This will […]
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers. Read more » […]
The Daily Mail’s website, the MailOnline, is closing on the New York Times as it records its biggest day for global daily unique browsers as it racked up 9,558,256 to the site and its apps on April 16. Read more » […]
Despite predictions of the demise of email, figures from the Radicati Group show that there were around 2.1 billion emails users in 2012, with the number set to grow beyond 2.8 billion in the next four years. Read more » […]
Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”. Read more » […]
And I’m certainly no Tom Cruise. Before I explain this issue it’s important to understand that a website is like the human body. Your health is not only based on your current routines (eating, exercise, etc.) but lifestyle choices you’ve made previously. If you stop smoking today you’ll still have a higher chance of getting heart disease for many years to co […]
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