Twitter introduces expanded tweets with more interactive content

Twitter is making a play to keep users on Twitter for longer with the introduction of new expanded tweets that give more interactive experiences on Twitter.com and mobile.twitter.com.

Beginning with a select group of news partners, that includes The New York Times, The San Francisco Chronicle and The Wall Street Journal, expanded tweets will deliver rich content inside tweets. This will include a preview with the headline, the introduction and sometimes the Twitter accounts of the publisher and writer.

It builds on Twitter’s existing expanded tweets where users have been able to play videos from YouTube or see photos from Instagram.

It also strikes me of recognition that in some cases tweets need to contain more than 140 characters, as I wrote recently.

“It’s easier than ever to discover breaking news and bylines. When you expand a Tweet linking to a news article by The New York TimesThe San Francisco Chronicle or Der Spiegel Online, you can see a preview with the headline, the introduction and sometimes the Twitter accounts of the publisher and writer. You can continue to read the article, follow these accounts, and reply, favorite or retweet the Tweet,” Twitter said on its blog.

 

Other launch partners announced by Twitter include Der Spiegel, Time, WWE, Buzzfeed, TMZ, BET’s 106 & Park, Lifetime and Dailymotion.

Twitter said it would mean that publishers would be able to offer exclusive photos such as ones from inside the WWE ring (right), images from sources like from sources like BuzzFeed and TMZ, or moments from television shows such as BET’s 106 & Park or video from partners like Lifetime and Dailymotion.

Twitter is rolling its new expanded tweets out from today to everyone on Twitter.com and its mobile service. It will be followed up shortly to Twitter for iPhone and Twitter for Android.