Twitter is making a play to keep users on Twitter for longer with the introduction of new expanded tweets that give more interactive experiences on Twitter.com and mobile.twitter.com.
Beginning with a select group of news partners, that includes The New York Times, The San Francisco Chronicle and The Wall Street Journal, expanded tweets will deliver rich content inside tweets. This will include a preview with the headline, the introduction and sometimes the Twitter accounts of the publisher and writer.
It builds on Twitter’s existing expanded tweets where users have been able to play videos from YouTube or see photos from Instagram.
It also strikes me of recognition that in some cases tweets need to contain more than 140 characters, as I wrote recently. Read More