How do you change the perception of your country using social media? It was a question that the Swedish tourist board asked itself and its solution was the @sweden project.

It took the brave step of turning its  official twitter account over to a different Swede each week. Read More »

Social interaction and audience involvement with content creation (or storytelling) – be it across live events, television, cinema, theatre etc… is very much in the ascendant, as brands look to more closely engage with their customers. A word of warning though – never confuse ‘crowd sourced content creation’, with the fine art of storytelling. They are two very different things. Read More »

Twitter is rolling out changes to its trending topics with the idea being to make them more tailored and more personal and as a result more useful. It pulls information based not only on your location, as it does at present, but also on who you follow.

It’s optional, you don’t have to see these new trends, you can stick to the existing ones that are served up based on location. Read More »