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Daily Archives: 12 June, 2012

Apple’s WWDC: Biggest Improvements to Mountain Lion Taken From iOS

By Clair O'Neill // 12 June, 2012 – 2:03 pm // No comments

Apple’s WWDC: Biggest Improvements to Mountain Lion Taken From iOS
At yesterday’s annual Worldwide Developers Conference, Apple CEO Tim Cook revealed new mobile operating system iOS 6 and also the new desktop OS Mountain Lion.

Many of the mobile and tablet features have been imported to Mountain Lion, emphasising the shift towards mobile. Read More »

YouTube continues to rub shoulders with Hollywood’s finest in latest content push

By @gordonmacmillan // 12 June, 2012 – 11:55 am // No comments

YouTube’s drive to be known for ‘highbrow’ content, continues as it announces its ‘Your Film Festival’ semi-finalists – a far cry from the laughing babies and skateboarding dogs the platform has become synonymous with over the years.

It has selected 50 short films from a pile of 15,000 submitted, and is inviting the YouTube community to vote for the best ones. Read More »

Can right wing bloggers challenge Obama? Sarah Palin to address right wing digital activists

By @gordonmacmillan // 12 June, 2012 – 9:31 am // 1 Comment

Sarah Palin will this week address a gathering of right wing bloggers and online activist at the RightOnline conference in Las Vegas. Republicans are hoping that the two day event will help harness the power of social media and digital activism and give President Obama a serious headache in his fight for re-election in November.

The right love the digital savvy former vice presidential who has shown a deft ability to harness social media and make herself the undisputed digital queen of the right. In the process she has built up millions of online fans and followers. Read More »

Research shows high levels of brands talking to Twitter bots, not customers

By Charlotte Henry // 12 June, 2012 – 8:16 am // 1 Comment

Major brands may not be talking to as many people as they thought, according, to a new report.

Professor of corporate communications and digital languages at Milan’s IULM University, Marco Camisani Calzolari, found that in some cases nearly half a company’s Twitter followers were bots. Read More »

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  • The console is dead: The Socialisation of Gaming
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  • How to be a professional Tweeter — we talk to the voice behind The Dolphin Pub
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  • Twitter ties TV and tweets together with ad targeting system
    Twitter is targeting TV advertisers with a new system that will identify people who are tweeting about a brand’s ads. Called TV ad targeting on Twitter, and developed followings its acquisition of social TV analytics firm Bluefin Labs, it is designed to help marketers extend and enhance their TV ad campaigns. Read more » […]
  • Asia takes centre stage for ecommerce
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  • Forget the digital cluster bomb – be more like Bob
    It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers. Read more » […]
  • Mail Online closes on the New York Times as it records biggest web day
    The Daily Mail’s website, the MailOnline, is closing on the New York Times as it records its biggest day for global daily unique browsers as it racked up 9,558,256 to the site and its apps on April 16. Read more » […]
  • Five steps to making email mobile friendly
    Despite predictions of the demise of email, figures from the Radicati Group show that there were around 2.1 billion emails users in 2012, with the number set to grow beyond 2.8 billion in the next four years. Read more » […]
  • All aboard Marissa Mayer’s Yahoo acquisition train
    Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”. Read more » […]
  • Projecting ROI for SEO is Mission Impossible
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