5 types of content to increase traffic, engagement, and shares
Internet users are fed with content on every transaction. This content comes to us in many forms – it can be tangible or intangible, it can come from websites, blogs, social networks, vlogs, podcasts, and even mobile. Every single website you browse or picture you view on Flickr is a form of sharing and viewing content, making content the undisputable king of the online world.
If you’re a business, you must understand that your target audience may be using any of these content channels daily. The question is which ones to target to reach the maximum percentage of these people. For a small business, investing in every type of content platform doesn’t make business sense because there is a lot of other work to do.
Content marketing can be very time consuming and to help you save time, we’ve created a list of the best and the only five types of content you need to increase traffic to your website, increase customer engagement, and social network shares.
Here they are (in no particular order):
Blogs offer a personalized insight into a business – your customers can know what’s been keeping you busy, about a team offsite, or just something random about how you spent the day. You can see the benefits of blogging on this great infographic from Elliance below:
How do you determine what to blog about? Making room for blogging in a schedule that doesn’t even leave you with time to enjoy a cup of coffee can be difficult. After all, who’d want to sit and write after a tough day of work, right?
Use this short list to ease the task of blogging:
- 1. Hire someone to write 3-5 posts for you per week.
- 2. Invite people to write a guest post.
- 3. Use your blog to share images, videos, or simply curate posts from other websites.
The increase in the use of image sharing applications such as Flickr, Facebook, Pinterest, and Instagram has proven that users love information that is presented through images. Infographics are a classic example of presenting a lot of information in bite sized pieces, complete with complementing graphics, and they do provide high engagement. If you don’t believe me, just look at the number of shares an infographic on Mashable has versus the number of shares on a random post.
Here’s a list of the type of images you should share:
- 1. High definition images of products you’re selling or promoting.
- 2. Infographics that are related to your industry or that appeal to your target audience.
- 3. Pictures from a team event, of the office space, or if you’re an entrepreneur, you doing tasks that make your business. This provides a great deal of credibility to your business and increases customer engagement.
Image sharing applications brought with them a revolution in the way content is presented to users, and one of those revolutionary ways was the use of infographics. As mentioned earlier in the post, infographics are a very cool marketing tactic – they not only provide information visually, but are also designed for easy sharing and viewing, unlike long paragraphs of text.
It is ideal to have high definition infographics created by a professional designer, or you could even request a guest infographic post through My Blog Guest. Another option is to curate infographics that relate to your business from other websites.
Videos are the life of viral marketing, and the affordability of video cameras or even a smartphone with a good camera makes it very easy to capture videos. When recording a video, think about the things your prospective clientele wants to hear – it could be something as simple as summer fashion trends or even an interview at a conference you attended.
When sharing videos, think about what your audience wants to hear, their lifestyle choices, and their interests.
Plain ol’ text
Text has always been the grand old dame of content marketing, nothing exists without it. Textual content can be used in multiple ways, again depending on the nature of your business. An e-commerce store could use text as newsletters, flyers, or a direct mail service, while a B2B service provider can share text in the form of white papers, ebooks, and presentations.
As your business starts to grow, you’ll find more ways of sharing, distributing, and providing content, but for now, take it slow and steady with these five.
About the author: Khushboo Aulakh writes on behalf of social shopping site Broadband Internet Genie and Crowdstorm