Using Starcom MediaVest Group’s ECHOscreen tracking tool, we had a look at the mentions on Twitter of the Eurovision competition. And with over 2.3 million tweets around the event – peaking at over 25,000 tweets a second – it certainly gave us plenty to look at.

To put this number into context, its more than double the million tweets around the Manchester derby earlier this month, and this years BRIT awards generated around 1.3 million tweets. Even the big “event” TV shows like Britain’s Got Talent, The Voice and The Apprentice do well to generate more than a few hundred thousand tweets over the course of a show. (And although there was certainly a broader international audience than UK TV shows, the English language still dominated the tweets.) Read More »

Banks have been traditionally poor when it comes to social media and that hasn’t really changed much over the last year. Relative to their size they have few followers between them on Twitter and only sporadic presence on Facebook, but at least one is trying to change that.

Barclays is planning a new social media strategy and is hiring someone to run it. Read More »

Internet users are fed with content on every transaction. This content comes to us in many forms – it can be tangible or intangible, it can come from websites, blogs, social networks, vlogs, podcasts, and even mobile. Every single website you browse or picture you view on Flickr is a form of sharing and viewing content, making content the undisputable king of the online world.

If you’re a business, you must understand that your target audience may be using any of these content channels daily. The question is which ones to target to reach the maximum percentage of these people. For a small business, investing in every type of content platform doesn’t make business sense because there is a lot of other work to do.

Read More »

I wrote almost a year ago about how Twitter was talking about promoting itself more to UK consumers.

A lot has happened since then. Twitter has continued its speedy growth, passing 500 million accounts, and celebrated its first birthday in the UK. It is now looking to appoint a consumer PR agency to promote itself more to UK consumers. Read More »