Details are filtering out about what promted General Motors global CMO Joel Ewanick  to pull the car firm’s $10m Facebook ad budget.

The reason behind the fallout it appears as the same as in so many relationship breakdowns. GM wanted more from Facebook than the social network was prepared to give, according to Ad Age. Read More »

You might think blogger outreach is a piece of cake; surely anyone can manage simple blogger relations? Wrong. A lot of companies jump on the blogger engagement bandwagon without any prior research into this domain, leading to various issues.

Here at Best British Bloggers, we’re going to share with you just some of the common mistakes that so many brands fall victim to when undertaking a blogger outreach campaign. Many of these may seem very obvious, but it’s worth noting a few golden rules to stick to. Read More »

A year is a long time in social media. Last year we had the first Social Brands 100 list and it was topped by Dell. Today the second Social Brands 100 is launched and it is all change at the top.

This year smoothie maker Innocent has topped the Social Brands 100 list beating Starbucks to the number one slot in the ranking of consumer brands and their use of social media.

Ford was the top automotive brand, Wonga the financial services brand and Asos the leading retail brand. Read More »