The 2012 UEFA Champions League final between Chelsea and Bayern Munich at the weekend racked up more than 7.5m social interactions including 2.5 million Facebook likes.

The social media success, which comes in addition to the projected audience of over 150 million with a global live reach of over 300 million watching, is the first time UEFA or any football body for that matter has launched such an all encompassing digital campaign. Read More »

As I peer over my partner’s shoulder to see why I still can’t use the iPad, I see that she’s utterly engrossed by a game: Coin Dozer.

It’s a tablet version of the old seaside arcade game where you drop coins through a slot onto a series of moving shelves in the vain hope that they will shove their fruitless brothers and sisters onto the next shelf and, eventually, into your desperate hands. Read More »

As YouTube celebrates it’s seventh birthday there are lots of facts and figures flowing out of Google Towers about its mammoth video sharing service.

Not least the fact that four billion videos are watched everyday and a staggering seventy-two hours of video are uploaded to the the site every minute. Read More »

Neuro-marketing is a concept that’s been flying around in social media for a while now, but very few people understand what it is, how it works and what the benefits are to marketers and organisations.

If there is one person on this planet to answer these questions, it’s Richard Sedley, an emotional engagement specialist. Luckily, Sedley was a special guest speaker at a TechMAP meetup and in 45 minutes ran through the complex methodologies involved in the process; from short-/long-term excitement, to frustration and boredom. Read More »

The FT reports that Facebook is launching a new system for measuring the impact of advertising on the social network as well as giving agencies the chance to buy premium ad slots in the news feed section for the first time.

News that Facebook is attempting to shore up confidence in its advertising platform comes after General Motors pulled its advertising and that Mark Zuckerberg, Facebook and several banks, including Morgan Standley, are to be sued by shareholders over concerns that they concealed information about “a severe and pronounced reduction” in Facebook revenue growth forecasts ahead of its disappointing IPO. Read More »