Chris Moon, Fallon's head of analytics, has been hired by Rainey Kelly Campbell Roalfe/Y&R in the same role. […]

Wieden & Kennedy London has picked up the global advertising account for the Mondelez medicated confectionery brand Halls. […]

Pre-tax profit at the Telegraph Media Group (TMG) was up nearly 5% in 2012, according to the company's end-of-year accounts. […]

The London Evening Standard has picked McCann London to promote its upcoming local TV channel, London Live. […]

Jo Hagger, the European vice-president of marketing at SapientNitro, is joining headhunting firm The Lighthouse Company as the head of technology and content search. […]

It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers. Read more » […]

The Daily Mail’s website, the MailOnline, is closing on the New York Times as it records its biggest day for global daily unique browsers as it racked up 9,558,256 to the site and its apps on April 16. Read more » […]

Despite predictions of the demise of email, figures from the Radicati Group show that there were around 2.1 billion emails users in 2012, with the number set to grow beyond 2.8 billion in the next four years. Read more » […]

Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”. Read more » […]

And I’m certainly no Tom Cruise. Before I explain this issue it’s important to understand that a website is like the human body. Your health is not only based on your current routines (eating, exercise, etc.) but lifestyle choices you’ve made previously. If you stop smoking today you’ll still have a higher chance of getting heart disease for many years to co […]

Electronic Arts has been named the number one brand in the Social Brands 100. EA won for its ‘Battlefield 3′ first-person shooter game and beat American Airlines, Innocent, Argos and Tesco, who all made the top 10. Read more » […]

Who do you trust more to recommend a product to you, someone within your social circle, or the person paid to market the product? It’s not a hard question to answer, and that’s why recruiting third-party brand advocates is one of the hottest topics in marketing right now. Read more » […]

Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet. It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card,  to express interest in what a brand is off […]

Many businesses try and engage user and demonstrate their expertise via running chats over Twitter. These are on a chosen topic, and curated and followed by a pre-assigned #hashtag. Twitter chats can be a  very useful way of networking and community building for those involved, however they are also easy to miss. While you can read the conversation back, thi […]

Interesting research here from the research from the Pew Research Center points to how Twitter isn’t perceived by some teens as a social network in the same way as Facebook or LinkedIn. Read more » […]