Award-winning writer and journalist Heather Brooke, who recently published the book ‘The Revolution will be Digitised’, was a fan of  the Guardian’s ‘open journalism’ philosophy, but she has had a change of heart and recently labelled it “a failed business model”.

The Guardian’s open journalism initiative essentially articulates its view of the future of journalism, as free and open, in opposition to the growing spread of paywalls in the UK and the US. Read More »

From worrying over divided attention to leveraging the potential of the portable screen, marketers have started linking the ‘second screen’ (tablets and mobile phones) with the ‘first screen’ (TV) to raise levels of engagement.

“The second screen can turn TV viewing into a shared experience, enable fans to go deeper into the story world, allow instant follow-up on a call to action, extend a message beyond the limits of 30 seconds—and the list goes on,” says Ann Mack, director of trendspotting for JWT.

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Loving Google’s Doodle today, its tribute to Dr. Robert Moog and his invention of the electronic analog Moog Synthesizer.

The interactive Doodle let’s gives you access to your own online Moog and you can record your attempts. Hours and hours of fun as you have your own attempt to create sounds used by bands such as The Beatles, The Doors, Stevie Wonder, Kraftwerk and many others. Read More »

This is a nice idea from the Wall Street Journal. It has created a wealth-o-meter to track Facebook chief executive’s real-time worth.

Facebook’s performance in the few days since its IPO has been disappointing to say the least. It’s shares are down by $7 on the IPO price and are currently trading at $31. Read More »

This post is provided by our partner Headstream, the social brand agency behind the Social Brands 100.

Chiltern Railways has been shortlisted in the Social Brands 100.  Find out the results on Tuesday, 29 May on The Wall. Follow the conversation #sb100.

With 1.34 billion rail journeys taken in the year before March 2011, it’s fair to state that rail companies play a particularly prominent role in the lives of UK citizens. Read More »