Daily Archives: 21 May, 2012
As YouTube celebrates it’s seventh birthday, The Verge have reported that a staggering seventy-two hours of video are uploaded to the the site every minute, a whole day’s worth of content more than a year ago. Owned by Google, YouTube has become embedded into the search process with videos hosted by it gaining prominence in the Google search algorithm, and therefore search results. Consequently, it has eliminated competition from the like of Vimeo, who offer an equally good, if not better, service, but do not have the groundswell in take up. Read More
Remember how we scoffed at those hapless souls who put their bank details up on Facebook when the social network first became popular? It now looks as though this was a misguided but ultimately accurate premonition of a future development in social media.
Whispers abound that Facebook is moving towards becoming the first social network to offer its customers banking services, and research and advisory company Gartner suggests that a social network, most likely Facebook, will rollout this service within the next two years. Read More
How complicated exactly is social media marketing? If you look beyond Facebook, Twitter and Google+ the sea of social media sites, tools and platforms makes for a dizzying sight as this infographic highlights.
Pakistan has previously blocked Facebook and YouTube as well as hundreds of web pages over what it deems “sacrilegious content”. Much of that happened two years ago during the ‘Everybody Draw Mohammed Day!’ group on Facebook. Read More
In the quest for content that users of brand social assets will appreciate and interact with, imagery continues to surface as a key driver of engagement. All you need to do to understand this is consider your own social media behavior. While you may check your social streams multiple times a day, the odds are good that you fly through these “social checks” at quite a high rate of speed.
It’s also likely you’re prioritising your focus first on who posted the content. There are certain names you are more attuned to because historically, those names have brought you content you use or care about. Second to that, it’s the image attached to a post that either makes you slow down or stop at least long enough to read the headline. Other social users are no different from you, which is why imagery is without a doubt King Content’s queen. Read More
Probably late in the day, but I recently stumbled across the quite brilliant Hailo taxi app co-founded by three cabbies in London. For those not familiar with this app, it allows you to select a black cab in the near vicinity, indicating how many minutes it will take to reach you and gives the taxi details to look out for when it arrives.
After arriving at your destination you can then automatically pay with your credit or debit card as the fare on the meter is charged straight to your account. Without any additional mark-ups and a copy of the receipt emailed directly after the journey I found it to be a joy in its simplicity and effectiveness – especially when using it for the first time on a late, wet and windy night. And of course the cabbies win too as they find more passengers on the street, with the added benefit of avoiding traffic on the way through an alert system.