Arsenal topped the Twitter Social Media league with nearly 1.5 million Twitter followers (also the 3rd highest worldwide for a football club) in May. However, having the most followers doesn’t necessarily equate to being the best. Manchester City were this month’s champions both on the pitch and in the social media world.

City collected their second “Best of the Month” award this season in Freestyle Interactive‘s  monthly Premier League Social Media Stats infographic series. Read More »

Tomorrow is IPO day for Facebook and as it goes to the market, with a valuation of $104bn, there are a raft of stories circulating about problems with its commercial operation.

Forrester has put out a report that takes a look at Facebook and how it works for marketing…except its take is that it doesn’t work. General Motors ring any bells? Read More »

The impending EU e-Privacy Directive has brought renewed focus on the humble cookie, but whilst the subject of how to comply with the new law has caused much debate amongst agencies and marketers.

Is there a more pertinent, yet overlooked, question we should be asking: are cookies even fit for purpose? Read More »

This is worth a read. The Cabinet Office has published guidance for civil servants on the use of social media as well as tips for government Departments on how to overcome the technical barriers to civil servants accessing the internet and social media channels.

It’s always good to hear some sensible words on social from someone very senior. In this instance they come from Sir Bob Kerslake (@sirbobkerslake), Head of the Civil Service, who talks about the change social media is bringing to the way the civil service, and the rest of us, will work in the future. Read More »

Pinterest, the online notice board, has added another billion dollars to the value of social media as it raises $100m from investors and picks up a valuation of $1.5bn. The valuation is more than a seven fold increase on the $200m it was valued at the end of last year.

The valuation puts it on a par with Instagram which was bought by Facebook last month for $1bn in cash and stock. Read More »

The growth of social media usage is by now well known and well documented. But publishers and broadcasters are also increasingly interested in building a social media presence.

For media brands who are used to talking to large audiences, a platform like
Twitter seems to provide new opportunities to create deeper levels of engagement and loyalty, as well as to reach wider audiences through word of mouth and ‘earned’ media. Read More »