A month is most definitely a long time in the world of the interwebz.  So, as we didn’t have time to run one of our meme-tastic #KittenCamp events in April, here’s a quick run down of some of the most LOL-some memes from the last month or so.

And, worry ye not.  If memes and LOLing is your thing, then come along to the May #KittenCamp event taking place in Hoxton Square on 28th May – sign up here for free LOLZ here: http://kittencampdigitalshoreditch.eventbrite.com/ Read More »

“How cool is this ? They actually sent me a message directly”

Sadly the subject of social media has become so pervasive that it has started to invade dinner parties hence this outburst after a debate about the usefulness (or otherwise) of Twitter.

It turns out that the message was in reply to a tweet that a friend had sent extolling the virtues of British Airways’ meatballs in their Business Lounge at T5. Now I know this is not ground breaking but it was significant to me for 2 reasons. Firstly the “extoller” is an unashamed social geek with multiple work and personal social accounts and secondly, and perhaps most importantly, he is a BA Gold Card holder who constantly receives messages from BA re: offers and booked flights. Read More »

The latest data from the IAB report (co-produced with PWC) says that advertising on mobile devices in 2011 reached a new high of £203.2M, a 157% increase on the previous year. When compared to estimates from The Advertising Association/Warc Expenditure Report, this expenditure is now greater than overall cinema spend (£182M). So what is the best way to engage with consumers via their mobile?

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Facebook and Twitter may not quite have been able to produce the same guttural cry of “Aguero…Ballottelli… AAAGGGUEERROOOO”that television and radio commentators did yesterday, or recreate the feeling of being in the crowd, but they did capture the emotions of fans and players alike perfectly. The heroes (and villains) of yesterday’s drama all used Twitter to give their reactions. Once again we see social media, and in particular Twitter breaking down barriers between superstars and their fans. Read More »

Pinterest literally exploded onto the scene this year, with interest from all quarters of the net with users, brands and marketers recognizing the visual pinboards potential for discovery.  It was inevitable that a dashboard to take pinning to the next level would be on its way once media attention caught hold.

In late March, an analytics and campaign tool called Pinerly launched in closed private beta, inviting one or two individuals at a time.  The founders talk about having learnt their lesson on an earlier venture when they opened up beta to a mass audience before the site was ready.  This time around, they are determined to go slowly, iron out bugs, listen to feedback and implement new features before swinging the doors wide open. Read More »

I am a huge fan of Twitter. I should get that out at the start. When it comes to sharing content, tapping into breaking news, and the way it has created a two-way connection between consumers and brands, it is unsurpassed.

As much as I love using it, however, I’m also convinced that it needs to change if it is to continue to develop in such a way that it isn’t simply swallowed up by one of its bigger rivals. Read More »

While many of us currently search for products on social media sites there are as yet few purchases that are happening directly. That, however, is likely to change massively in the next three to five years.

As this infographic details the opportunity for the social shopper has barely been scratched. Read More »