Keith Weed, Unilever's chief marketing and communication officer, said the business is looking for "even more creativity and excellence" in advertising this year. […]

AKQA London and Rubber Republic Bristol both bagged Gold Lions in the Cyber Lions digital category, where McCann Melbourne's "dumb ways to die" narrowly missed out on a Grand Prix hat-trick. […]

Spearmint Rhino, the gentlemen's club, has escaped an ad ban over a "mildly sexual" digital outdoor poster showing a woman in a "sultry" pose, after the Advertising Standards Authority deemed it unlikely to cause "serious or widespread offense". […]

Maria Sharapova and Serena Williams are among the stars in a global print, television and digital ad campaign from The Women's Tennis Association (WTA) to celebrate its 40th anniversary, introducing the strapline, '40 love'. […]

Commercial film producers across Europe have published the first set of global guidelines for production companies, agencies and clients. […]

It’s National Kissing Day, as if you didn’t know. And to celebrate, instead of kissing each other, the lingerie company Curvy Kate has developed a new microsite. Using a scientific formula, otherwise known as the Twitter API, Curvy Kate has looked at who you follow and your tweets to determine who you should be kissing. Read more on Who should you be kissing […]

The Renaissance began in the fourteenth century in Florence, under the patronage of the Medici rulers (pictured).  It was a period that saw leaps forward in fields as diverse as painting, medicine, astronomy, Latin, diplomacy and an early form of psychology.  The term ‘Renaissance Man’ came to signify the polymath intellectuals such as Leonardo Da Vinci whos […]

As a marketing expert, you are well aware of the need to grab hold of new media and put it to work for your business. You may have Twitter followers to spare, know exactly how to garner new “likes” in an instant on Facebook, and have people Pinning your products left, right and sideways. And yet, despite all of these successes, if you are not incorporating v […]

Way back – and I mean way, way back – Stone Age man discovered that drawing on rocks could tell a tale compellingly without the use of the spoken grunt. With that first daub, argue some, the age of advertising was born. I’m not sure I’m quite that much of a romantic, but advertising certainly has its roots steeped in the annals of history – think of the Egyp […]

  After an intimate opening gala (nothing says fun like hanging out with 12,000 strangers) it was back to the Palais for another day filled with a mix of thought-provoking and not-so-thought-provoking talks. Read more on Chronicles of Cannes – Day Three: On The Edge of The Abyss… […]

Day two dawned….and with it another migration back to the Palais. Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importan […]

The ‘Not so secret life of an e-commerce entrepreneur’ continues… What has the Statue of Liberty got in common with Kickstarter? Well in 1885 cash from more than 120,000 civic-minded Americans helped New York build the pedestal for the Statue of Liberty. That makes it the first record of ‘crowdfunding’ – comfortably beating Kickstarter by nearly 130 years. R […]

For the past few decades, marketing has been dominated by a mass-media paradigm. During that time, we’ve defined the ‘best’ marketing as that which makes the most efficient use of broadcast media, and as a result, we’ve spent decades perfecting an approach that’s all about reducing the cost of interrupting people. Read more on Social Brands: Part Five – Chan […]

The annual advertising hajj that is the Cannes Lions has kicked off in a steamy haze of rosé, Brazilians and flashy boats. Twelve thousand delegates are desperately seeking out free drinks in between trying to squeeze into packed talks by a mix of celebs, industry legends, wannabes and hasbeens. Read more on Chronicles of Cannes – The Arrival… […]

The photograph of two teenage girls recreating a Cara Delevignge-style funny face on Snapchat’s homepage gives a good indication of where this buzzy new app see their audience. For the uninitiated, or those no longer in the sixth form, the app works by allowing smart phone photos or videos to be sent to groups or individuals, with the images then self-deleti […]