Former Guardian leader predicts The Times paywall will evolve into freemium model

News International’s experiment with a non-penetrable paywall around websites for The Times and Sunday Times has been a failure, while the rise of Mail Online has been the “world success story”, according to former Guardian leader, Tim Brooks.

Brooks believes the audience levels now being achieved by the English-language news sites “are absolutely phenomenal”, with the notable exception of locked-down sites belonging to News International, referred to as ”an experiment by News Corporation… that I think has been a failure”.

The commentary is a contentious one, which appears to value reach and influence over the small matter of finances.

Watch Media Week’s video interview with Tim Brooks  here