A great example here of how how effective video is at telling stories, we still recognise the importance of traditional media, especially when it comes to a child’s education. That’s why we like this ad from Reading is Fundamental in the US, highlighting the importance of the written word. Yes it’s a bit twee, but the idea of getting famous characters from books into modern settings to get kids interested in reading is a good one.

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Facebook’s share of internet advertising has rocketed, putting it on track for a staggering 60% revenue surge to £288m this year alone (source). While this is all well and good, the 2012 Facebook Ads Report from Social Fresh, in partnership with Buddy Media, suggests that marketers are still missing a number of huge opportunities which could significantly enhance their paid strategy on Facebook.

I was amazed to see that many marketers have yet to appreciate the power of word of mouth marketing and take advantage of Sponsored Stories. Peer-to-peer marketing is set to outperform most, if not all, brand-to-consumer messaging. With this in mind, why are 55% of marketers not using Sponsored Stories on Facebook? These are even more engaging than call-to-action advertisements and use ad creative produced by consumers or brands. Read More »

Last week I speculated on the future advertising benefits of the 4G mobile network rollout. This week, research by Capital Economics (commissioned by Everything Everywhere) highlights the potential for a sizeable private sector investment to be made to successfully install 4G in the UK, in the region of £5.5bn.

The great thing here is that mobile networks are willing to stump up the cash during a time when the economy could use the boost.  Read More »

It was only a few months ago that frictionless sharing was being talked about as the future of social media. It followed Facebook’s launch in September of what it called a “new breed of apps” that displayed video, music and news alongside its new timeline profile feature.

While initial results from the likes of The Guardian, The Independent and The Washington Post were very positive, with millions signing up for these Facebook social apps, that trend has now gone into steep reverse indicating the problem of over-sharing. Read More »