Comments on: Social media platforms for effective B2B marketing: the strengths and weaknesses of the big players http://wallblog.co.uk/2012/05/04/social-media-platforms-for-effective-b2b-marketing-the-strengths-and-weaknesses-of-the-big-players/ Social, marketing, media : blogged Fri, 24 May 2013 23:12:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: SimonNurture http://wallblog.co.uk/2012/05/04/social-media-platforms-for-effective-b2b-marketing-the-strengths-and-weaknesses-of-the-big-players/comment-page-1/#comment-23151 SimonNurture Tue, 08 May 2012 10:04:50 +0000 http://wordpress.hbpl.co.uk/wallblog/?p=26683#comment-23151 Agree that it has to be a completely bespoke strategy per-business. One size has never fitted all in SM & business - but it's perfectly possible to accomodate FSA regulation in a B2B or B2C strategy. That said using any social channel for rigorously regulated comms means the client may have to consider softer ROI measures (always a challenge for a number businesses like banking or insurance) Agree that it has to be a completely bespoke strategy per-business. One size has never fitted all in SM & business – but it’s perfectly possible to accomodate FSA regulation in a B2B or B2C strategy. That said using any social channel for rigorously regulated comms means the client may have to consider softer ROI measures (always a challenge for a number businesses like banking or insurance)

]]> By: RobArtisan http://wallblog.co.uk/2012/05/04/social-media-platforms-for-effective-b2b-marketing-the-strengths-and-weaknesses-of-the-big-players/comment-page-1/#comment-23136 RobArtisan Mon, 07 May 2012 14:28:14 +0000 http://wordpress.hbpl.co.uk/wallblog/?p=26683#comment-23136 Sorry it posted, I continue.... Some B2B businesses such as specialist lawyers will look flippant and feckless to use Facebook. I am surprised the survey you quote says that B2B marketers are all using social media with gusto. Picking the right social media channels, having the understanding & resource to use them as well as developing an acceptable ROI must be factored in and are in business decisions. I just find the piece does not answer these issues Rob Sorry it posted, I continue….

Some B2B businesses such as specialist lawyers will look flippant and feckless to use Facebook.

I am surprised the survey you quote says that B2B marketers are all using social media with gusto.

Picking the right social media channels, having the understanding & resource to use them as well as developing an acceptable ROI must be factored in and are in business decisions.

I just find the piece does not answer these issues

Rob

]]> By: RobArtisan http://wallblog.co.uk/2012/05/04/social-media-platforms-for-effective-b2b-marketing-the-strengths-and-weaknesses-of-the-big-players/comment-page-1/#comment-23135 RobArtisan Mon, 07 May 2012 14:23:39 +0000 http://wordpress.hbpl.co.uk/wallblog/?p=26683#comment-23135 Khusboo, I think the thing you are overlooking is the nature of the business & whether it is appropriate to be using social media & which channels. A bank or financial services company acting in a B2B capacity will have compliance issues that make social media a liability. o Khusboo,

I think the thing you are overlooking is the nature of the business & whether it is appropriate to be using social media & which channels.

A bank or financial services company acting in a B2B capacity will have compliance issues that make social media a liability.

o

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