The increase in internet penetration and customer savviness has developed a strong case for social media marketing. Businesses that earlier spent a large percentage of their marketing budget in television or print advertising started taking notice of the immense potential that social networks had. While it is true that retail and B2C businesses were some of the earliest adopters of social media marketing, B2B companies have also recently started experimenting with social media. Read More »

A fascinating glimpse here at Fleet Street and how it produced newspapers during the Second World War. This film looks at how The Times was produced doing the blitz.

Britons, we are told right at the start, are inveterate newspaper readers as we dip into a world of plush looking smoky offices where the heart of the newspaper is the “intelligence department”. Read More »