A novel idea from Tribal DDB. It has launched its new Israeli office completely on Instagram.

The “Officegram” website is available only to those who download the  Instagram app and locate TribalDDB_Israel.

Okay, so it has “PR stunt” written all over it, but it will be interesting to see what happens. You would think they might go for a Twitter account as well, but no just the one with all the pretty Polaroid like pictures, which recently became the most expensive 13-man company in the history of the world following its acquisition by Facebook for $1bn.

According to the agency the “Officegram” (is that going to catch on?) “celebrates the interactive navigation on Instagram by encouraging users to navigate site content with hashtags such as tags #workers, #clients, and #office life.

The Tribal DDB Israel office is supported by content on Statigram, as well as the global agency’s global website for those who have not downloaded the app.

Like a lot of agencies the creative team at Tribal DDB Israel says it fell in love with Instagram, which has around foud million users now, and how its highly visual nature boosts its relevance for a lot of brands as well as allowing for unique ways in which photos can be shared to communicate information in a creative way.

Eilon Zarmon, head of Tribal DDB Israel, said:”We anticipate that a number of brands will explore opportunities with Instagram and other up-and-coming social networking sites and mobile applications. Our brand website on Instagram serves as an expression of how much we love digital tools and opportunities for collaboration with tech companies.”

Via Simply Zesty.