The power of bloggers is unquestioned in social communications despite recent alarmist articles stating blogging is dead. For brands, engaging with bloggers to listen to feedback on their products or services, review what they think of them online and even recommend them to their peers, is a holy grail of marketing.

But when is the right situation for a brand to build its own blogger network, how should they approach this and what are the risks or rewards. Read More »

The 2012 London mayoral election is less than a week away and social channels have played a large role in this campaign with both Boris Johnson and Ken Livingstone’s teams making good use of it as have other candidates such as Jenny Jones from the Green’s.

With less than two days to go until the polls open and Londoner’s vote it is still to close to call although polls are predicting that the Conservatives will win against national polls and beat Labour.

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A novel idea from Tribal DDB. It has launched its new Israeli office completely on Instagram.

The “Officegram” website is available only to those who download the  Instagram app and locate TribalDDB_Israel. Read More »

We hear all the time how social media is now key to helping those looking for work find their next role. Only last week I wrote about how a man in Canada lost out on a job, because he had a low Klout score and how people are starting to turn their CVs into infographics.

Today a 25-year old called  Rory Mason is launching an effort to find a job working in the PR industry in Leeds having set himself the challenge of gaining 1,000 followers on Twitter and Facebook to convince agencies in Leeds that he is worth hiring. Read More »