Visual sharing has become ‘the next big thing’ is social media and tech with Instagram being acquired for $1billion, SocialCam habing 40 million users, Viddy having 28 million. Now there is Mobli too, an app that has gained 2 million users in the last two months,  and whose founder has grand aims of creating a visual search engine of photos and videos to rival Google.

It might seem a grand aim, but founder  Moshe Hogeg told Forbes’ Jeff Bercovici at Techcrunch Disrupt that he is “trying to building a platform that will eventually give you eyes everwhere”. Hoegog says he also is “not trying to go down the road of being a zero-revenue company that get acquired”, in what seems a clear dig at Instagram. Read More »

Using Starcom MediaVest Group’s ECHOscreen tracking tool, we had a look at the mentions on Twitter of the Eurovision competition. And with over 2.3 million tweets around the event – peaking at over 25,000 tweets a second – it certainly gave us plenty to look at.

To put this number into context, its more than double the million tweets around the Manchester derby earlier this month, and this years BRIT awards generated around 1.3 million tweets. Even the big “event” TV shows like Britain’s Got Talent, The Voice and The Apprentice do well to generate more than a few hundred thousand tweets over the course of a show. (And although there was certainly a broader international audience than UK TV shows, the English language still dominated the tweets.) Read More »

Banks have been traditionally poor when it comes to social media and that hasn’t really changed much over the last year. Relative to their size they have few followers between them on Twitter and only sporadic presence on Facebook, but at least one is trying to change that.

Barclays is planning a new social media strategy and is hiring someone to run it. Read More »

Internet users are fed with content on every transaction. This content comes to us in many forms – it can be tangible or intangible, it can come from websites, blogs, social networks, vlogs, podcasts, and even mobile. Every single website you browse or picture you view on Flickr is a form of sharing and viewing content, making content the undisputable king of the online world.

If you’re a business, you must understand that your target audience may be using any of these content channels daily. The question is which ones to target to reach the maximum percentage of these people. For a small business, investing in every type of content platform doesn’t make business sense because there is a lot of other work to do.

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I wrote almost a year ago about how Twitter was talking about promoting itself more to UK consumers.

A lot has happened since then. Twitter has continued its speedy growth, passing 500 million accounts, and celebrated its first birthday in the UK. It is now looking to appoint a consumer PR agency to promote itself more to UK consumers. Read More »

Details are filtering out about what promted General Motors global CMO Joel Ewanick  to pull the car firm’s $10m Facebook ad budget.

The reason behind the fallout it appears as the same as in so many relationship breakdowns. GM wanted more from Facebook than the social network was prepared to give, according to Ad Age. Read More »

You might think blogger outreach is a piece of cake; surely anyone can manage simple blogger relations? Wrong. A lot of companies jump on the blogger engagement bandwagon without any prior research into this domain, leading to various issues.

Here at Best British Bloggers, we’re going to share with you just some of the common mistakes that so many brands fall victim to when undertaking a blogger outreach campaign. Many of these may seem very obvious, but it’s worth noting a few golden rules to stick to. Read More »

A year is a long time in social media. Last year we had the first Social Brands 100 list and it was topped by Dell. Today the second Social Brands 100 is launched and it is all change at the top.

This year smoothie maker Innocent has topped the Social Brands 100 list beating Starbucks to the number one slot in the ranking of consumer brands and their use of social media.

Ford was the top automotive brand, Wonga the financial services brand and Asos the leading retail brand. Read More »

Twitter presents special challenges to us all. Its 140 characters require a certain amount of thought and crafting, but what about when it comes to novelists, the ultimate in long form writing?

Some writers are entirely dismissive of Twitter. Will Self recently called it “a waste of time and talent” while Jonathan Franzen has said “Twitter is unspeakably irritating…the ultimate irresponsible medium”. He has no time for Facebook either although the New Yorker did use Facebook to give fans exclusive access to one of Franzen’s stories.

The disdain held by some hasn’t stopped others and pullitzer prize-winning author Jennifer Egan has released an 8,500 short story on Twitter, called ‘Black Box’, in a serialisation experiment with the New Yorker’s fiction Twitter account @NYerFiction. Read More »

You might remember a few months ago we wrote about Google glasses giving us all that essential The Terminator technology we all crave.

Well Google are not the only ones working on glasses. Apparently Microsoft too has some in the works…. Read More »