Before our analysis of social media performance moves on to examine fresh territory, we thought it’d be prudent to round off our look at UK high street retailers’ use of social media by putting not one, but four, retail sectors under the DBD Media knife: card shops, jewellers, booksellers and opticians. This broad range gives an overarching indication of how successfully – and seriously – the space is being used by the retail sector.
You’d be forgiven for thinking that retailers are dropping like flies. It seems that every week a different household name goes into administration – Borders, Habitat, MFI, Oddbins, Woolworths, Game…the list goes on. At the risk of stating the obvious, many in the retail sector are struggling due to the combined effects of the economic downturn and the shift to online. Read More »
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