Kraft sends personal thank you to thousands of Facebook Fans
Kraft asked fans to “LIKE this post” and told them that they “never know what may happen”.
Almost 5,000 took a punt and did liked the post and in return Kraft said thank you with the aid of The YellowJackets a capella group. They called it “Likeappella – Mac & cheese likes you back”.
The brand posted the video in a follow-up post: “We LOVE it when you LIKE our posts. So we’re showing you some love back with a song personalized for you, our fans.”
Some of those who liked the post get their names flash up while some get a name check along the lines of: “Laura H we like you too….Julie S is unbelievably great we want to take you on a date”.
A great little idea via Kraft’s ad agency Crispin Porter + Bogusky. Everyone likes it when people like you back. Brands should do more of these.