Kraft sends personal thank you to thousands of Facebook Fans
You like a brand and its posts on Facebook, but do they ever like you back? Hardly, ever. The love is all one way. That is until now and this nice idea from Kraft Macaroni & Cheese.
Kraft asked fans to “LIKE this post” and told them that they “never know what may happen”.
Almost 5,000 took a punt and did liked the post and in return Kraft said thank you with the aid of The YellowJackets a capella group. They called it “Likeappella – Mac & cheese likes you back”.
The brand posted the video in a follow-up post: “We LOVE it when you LIKE our posts. So we’re showing you some love back with a song personalized for you, our fans.”
Some of those who liked the post get their names flash up while some get a name check along the lines of: “Laura H we like you too….Julie S is unbelievably great we want to take you on a date”.
A great little idea via Kraft’s ad agency Crispin Porter + Bogusky. Everyone likes it when people like you back. Brands should do more of these.
