Daily Archives: 30 April, 2012
We’ve made it. The Wall is featured on this infographic here from Eloqua that lists the most influential digital blogs in the UK.
It’s called “The Blog Tree: UK Edition” and the Wall is in the root system of the tree as accorrding to Eloqua The Wall is “key in the tech/marketing/digital space”. Read More
Digital measurement and analytics at the enterprise level is maturing rapidly. In the past year, the industry has seen the evolution and adoption of Tag Management Systems, web analytics solutions delivering increased segmentation and reporting, and perhaps most significant, the widespread use of advanced warehousing platforms to integrate and analyse digital data.
However, most web analytics solutions don’t deliver the capabilities necessary for many forms of advanced analysis. Gary Angel, President of Semphonic, insists that if organisations are considering working on a digital measurement and analytics project, they need to be thinking about the long-term infrastructure necessary to support a truly integrated and efficient system of data collection, data warehousing, and personalisation. Read More