When and how to use social media – choosing the right platform for the job [infographic]
Facebook is best for interacting on a more personal level with your contacts. It’s built for sharing blogs, videos and photos and is a great tool for responding to questions. But with its 845 million users, trying to connect with too many people could dilute genuine connections and you could be in danger of overlooking an important comment.
Twitter scores highly for its customer service. Remember to include links in your tweets that are relevant to your audience, and most important – include hashtags so you can be easily found by the right people.
To advertise your professional talents use LinkedIn. Create a group to show off your leadership qualities and create an “Answers” page where the world can discover how business savvy you are.
Finally, new kid Google + with its 62 million users is described as best for adding specific people to your conversations. Just add an “+” before their names to alert them to the conversation.